LEO Verification Systems

Paving the future of allergen testing

The Challenge

LEO Verification Systems, a company on a mission to empower individuals with at-home allergen testing, approached Antifiller with a unique challenge.

They had developed a portable gluten tester that tests up to 10 PPM of gluten in 2 mins—a powerful innovation in a highly sensitive market. They wanted a brand & website as resonant as their product. The goal was to move beyond sterile medical jargon and create a brand that felt approachable and empathetic to consumers.

The challenge was clear: to craft a brand that communicated both the scientific credibility of LEO and the human element of personal well-being.

The Result

Empowerment through simplicity. We ditched medical jargon for a direct, casual tone that feels approachable. Green, the color of security, became their signature.

The “Second Layer of Security”: This brand essence resonated perfectly with the target audience. We understood their frustration with existing solutions and avoided positioning LEO as a magical cure-all. Instead, we took a pragmatic approach, positioning LEO as a reliable tool for added security while dining out with celiac.

Now, LEO empowers customers with the confidence to navigate life with Celiac. They can eat with confidence, knowing they have a simple, reliable tool to ensure their safety.

Services Provided

Positioning LEO as a trusted companion

Visually, the brand echoed this straightforward approach. The logo incorporated a simple sans serif font and a clear checkmark symbol, emphasizing verification.

The website featured real-life visuals, showcasing people enjoying meals with family and friends while LEO sat on the table, subtly signifying its role as a trusted companion.

Steering away from clinical stock photography

Brands in the healthcare space, tend to use clinical stock photography which fails to convey the people-focused aspect of their offering.

Those images feel cold and often fail to connect as they are too generic and often seen in multiple places across multiple businesses, completely removing the personal element.